Fashion photography in Mexico is experiencing an extraordinary moment. New generations of photographers are taking the reins of the visual industry with fresh, bold, and technically impeccable proposals. At the same time, established names continue to set the standard with their aesthetic vision and high-level collaborations. If you are also part of the photography world—whether behind the lens, in production, or in creative direction—this list will inspire you, challenge you, and perhaps even motivate you to take your portfolio to the next level.
In this article, we present the 10 best fashion photographers in Mexico. We’re talking about professionals who stand out not only for their technical mastery but also for their ability to tell stories through images. Many of them collaborate with international brands, renowned editorial publications, or lead personal projects that are redefining the visual style of Mexican fashion. Want to know who’s setting the trends? Keep reading, because this list is made for photographers like you, who recognize the value of a great shot and the importance of a well-crafted visual narrative.
1. Jvdas Berra
Jvdas Berra is one of the most influential fashion photographers in Mexico and Latin America, recognized for his sophisticated visual style, rich in symbolism and emotion. Born in Mexico City in 1987 to a Mexican father and an Italian mother, Berra began his career in cinematography before discovering his true calling in fashion photography. His vision combines influences from European Baroque art, Mexican surrealism, and contemporary art, resulting in deeply aesthetic, theatrical, and conceptual images. This fusion of worlds has made him an undeniable reference for photographers seeking to go beyond commercial fashion.
Throughout his career, he has collaborated with leading designers such as Benito Santos, Gustavo Helguera, and Jorge Duque, as well as international luxury brands. His work has been published in media outlets such as Vogue, Harper’s Bazaar, L’Officiel, Elle, Forbes, GQ, Glamour, and Marie Claire, consolidating his presence both in Mexico and globally. In addition, he was named by Forbes as “the artist who is revolutionizing fashion photography in Mexico and Latin America,” and by E! Entertainment as one of the “10 most influential Latino photographers,” demonstrating his impact beyond the visual world: he is a creator of culture.
Berra’s philosophy on photography goes beyond technique; he himself states that his work seeks to capture ephemeral beauty, the intangible, the emotional. In an interview, he expressed: “My photography has no technique, it is mundane life and the need to capture the beauty before my eyes, a volatile glimpse of what makes me feel pure emotion.” His images, therefore, do not simply showcase fashion; they tell stories, emotions, and sensations. It is this ability to narrate through a single image that has inspired so many young photographers searching for their own voice in the industry.
Among his most notable series is Colors of the Wind, produced at Nevado de Toluca, which was part of an editorial collaboration with Colombian designer Jorge Duque. In this project, Jvdas achieves a perfect fusion of fashion, landscape, and visual narrative, using the natural environment as another protagonist. His mastery of color, wardrobe styling, and composition reveals impeccable artistic direction. This type of work positions him as a complete artist and not just a photographer.
2. Alan Carranza
Alan Carranza is a fashion and documentary photographer born in 1982 in Tepito, one of the most emblematic and culturally rich neighborhoods of Mexico City. His background deeply shaped not only his identity but also his artistic vision. From a young age, he showed a strong desire to tell visual stories that portrayed both the beauty and the harshness of his surroundings. He studied Communication Sciences and furthered his photography training at institutions such as the Pedro Meyer Foundation, the Antigua Academia de San Carlos, and the Academia de Artes Visuales, which allowed him to develop a solid technical skills with a unique and profound perspective.
Carranza has built a solid and diverse career, ranging from editorial fashion to documentary photography. He was head of photography at magazines such as Quién and El Universal, and has worked for prestigious media outlets and brands such as GQ, Vogue, Netflix, Revista Aire, AD, Gatopardo, Expansión, and Proceso. Although his approach is rooted in editorial photography, never loses touch with the social reality that surrounds him, resulting in pieces that combine aesthetics, message, and authenticity. He has also participated in key initiatives such as the Contemporary Photography Seminar at Centro de la Imagen and the Héctor García Photography Biennial, which has reinforced his presence in the artistic field.
What distinguishes Alan Carranza within the scene of fashion photography in Mexico is his ability to incorporate social narrative into visual aesthetics. His lens seeks not only visual impact, but also reflection. Many of his images engage with themes such as identity, spirituality, inequality, and everyday Mexican life. In projects like Los Eternos, he explores profound concepts such as death, faith, and transcendence, creating images that feel intimate, poetic, and powerful. His style blends documentary and symbolic elements, resulting in photography that is not only seen but also felt.
In addition to his artistic work, Carranza is actively involved in collective projects and has received several awards, including first place in the documentary series category of the national Mirada Joven competition. His work is part of collections such as Hydra+Fotografía, and he has contributed to books like Coronalibro y Ciudad Solidaria. His versatility, ethical commitment, and authentic perspective make him an essential figure in contemporary Mexican photography.
3. Zony Maya
Zony Maya is one of the most recognized fashion and portrait photographers in the Mexican visual scene. His artistic approach is strongly influenced by his academic background and refined aesthetic sensibility, developed through a solid career in communication and photography. He studied at Universidad Iberoamericana and later at institutions such as the Escuela Activa de Fotografía and the Academia de Artes Visuales, before completing a master’s degree in photography, video, and media at The School of Visual Arts in New York. This combination of local and international education has been key to shaping a style that blends rigorous technique with a deeply contemporary vision.
Throughout his career, Zony has worked for some of the most influential international magazines, including Vogue, The New York Times, Glamour, Maxim, and Gatopardo. In the commercial sphere, he has produced campaigns for brands such as Danone, Nestlé, El Palacio de Hierro, Liverpool, Sony Ericsson, and many more. What sets his work apart is not only his impeccable technical mastery, but also his ability to capture the essence of the people and brands he portrays. His visual style conveys a blend of elegance, honesty, and emotional strength, turning each photograph into a memorable piece.
Beyond his work in fashion photography, Zony Maya has also developed an artistic career focused on personal projects that explore themes such as identity, intimacy, and visual representation. One of his most notable works is the series Identificación Oficial, in which he portrays figures from Mexican culture through an intimate and symbolic approach. Projects like this establish Zony not only as a commercial photographer, but as a visual artist who uses portraiture as a means of reflection and expression. Each of his images reveals a genuine interest to create a dialogue between the viewer and the subject.
Another key aspect of his career is education. Zony Maya has led workshops, talks, and lectures both in Mexico and abroad, sharing his knowledge with new generations of photographers. His philosophy is based on a clear premise: light is the foundation of all visual creation. This principle guides both his work and his teaching, and has made him a respected and admired figure within the trade. His influence goes beyond his images; Zony is also a talent developer, a cultural reference point, and an artist committed to the evolution of photography in Mexico.
4. Alejandro Salinas
Alejandro Salinas is a fashion and portrait photographer originally from Tampico, Tamaulipas, currently based in Mexico City. His background in communications and his passion for the visual arts led him to specialize in fashion photography, where he has stood out for his distinctive style and his ability to capture the essence of his subjects. From the beginning of his career, Salinas has shown a preference for exploring beauty and elegance through his lens, developing an aesthetic that blends the classic with the contemporary.
Throughout his career, Salinas has worked with various brands and designers, creating advertising and editorial campaigns that have been published in national and international magazines. His portfolio includes collaborations with fashion houses such as Givenchy, Calvin Klein, and other renowned brands. He has also photographed celebrities and public figures, bringing his artistic vision and technical expertise to highlight each individual’s personality and style.
Salinas’ work is characterized by his attention to detail, careful use of light and composition, and his ability to create images that convey emotions and visual storytelling. His fashion photography goes beyond showcasing garments and accessories; it tells stories and evokes feelings, allowing him to stand out in a highly competitive field. His artistic approach and commitment to excellence have made him a role model for other photographers and creatives in the fashion industry.
In addition to his commercial work, Salinas has developed personal projects that explore topics such as identity, beauty, and Mexican culture. These initiatives have allowed him to experiment with different styles and techniques, enriching his artistic vision and expanding his impact in the field of contemporary photography. His dedication and talent continue to inspire new generations of photographers and consolidate his position as one of the leading exponents of fashion photography in Mexico.
5. Erick Guevara
Erick Guevara is a Mexican photographer from Oaxaca, known for his bold and distinctive approach to fashion and portrait photography. His style is defined by a blend of sensuality and elegance, creating images that are both provocative and aesthetically refined. Guevara has worked with models, celebrities, and well-known brands, establishing himself as one of the most innovative photographers in the contemporary Mexican scene.
Throughout his career, Guevara has shown an exceptional ability to capture the essence of his subjects, using light and composition to highlight each individual’s beauty and personality. His work ranges from fashion editorials to advertising campaigns and personal portraits, always maintaining a consistent and powerful aesthetic. This versatility has allowed him to collaborate with various brands and publications, expanding his influence in the industry.
In addition to his work as a photographer, Guevara is a passionate educator, sharing his knowledge and techniques through workshops and lectures. His pedagogical approach emphasizes the importance of creative lighting and visual storytelling, inspiring new talents to explore and develop their own style. His commitment to training future photographers reflects his dedication to the growth and evolution of photographic art in Mexico.
Erick Guevara continues to challenge the conventions of fashion photography, blending traditional elements with a contemporary and provocative vision. His work not only captures striking images, but also tells stories that resonate with viewers. With a career on the rise, Guevara remains an influential and respected figure in photography, both nationally and internationally.
6. Ricardo Urroz
Ricardo Urroz is a Mexican photographer with over 15 years of solid experience, specializing in fashion, portrait, food, and advertising photography. His training in Film Direction in New York gave him a cinematic sensibility that is clearly visible in his photographic compositions: each of his images seems to tell a story. His approach combines technical precision with strong visual impact, allowing him to stand out in a highly competitive market. He lives between Mexico City, Querétaro, and Cancún, from where he works on high-level advertising campaigns and editorial projects.
Throughout his career, he has collaborated with internationally recognized brands such as L’Oréal, Revlon, Levi’s, AVON, and Mercedes-Benz, among others seeking a refined and artistic vision for their campaigns. His portfolio has been featured in renowned publications including Vogue Mexico, Elle, Harper’s Bazaar, Esquire, Glamour, Cosmopolitan, and InStyle. In each of these outlets, Urroz demonstrates his ability to capture the essence of fashion and products while maintaining the human and artistic touch that defines his style. Every shoot is handled with a strong sense of creative direction, always aiming to highlight the best qualities of the model, garment, or concept being portrayed.
What stands out about Ricardo Urroz is not only his impeccable technique, but also his versatility. He is able to move seamlessly between studio sessions and on-location shoots, working with both artificial and natural light, always adapting his style to meet the client’s needs without losing his personal signature. He has also ventured into video production, allowing him to offer a complete visual experience, ideal for brands seeking dynamic storytelling. In addition, his perfectionist approach and total dedication to each project have made him a trusted collaborator for creative teams and advertising agencies.
Beyond his commercial work, Ricardo has shared his expertise with new generations of photographers through workshops, lectures, and mentorship programs. He strongly believes in the importance of building community in the creative industry and and actively participates in educational and cultural spaces. With a well-established career and an ever-evolving vision, Urroz remains a leading figure in fashion photography in Mexico. His work goes beyond capturing external beauty; it aims to convey character, style, and emotion in every frame.
7. Caroga
Caroga is a Mexican photographer with over 30 years of experience in the industry, specializing in advertising, portrait, and editorial photography. His approach focuses on capturing the essence of each brand and project through images that combine creativity, technique, and a deep understanding of the market. Throughout his career, he has worked with a wide range of clients, from startups to major corporations, offering visual solutions that elevate each client’s identity with aesthetically appealing photos and powerful storytelling.
In addition to his work as a photographer, Caroga is an ambassador for well-known brands such as Nikon Mexico, BenQ Mexico, and Tether Tools. This collaboration reflects his commitment to technical excellence and his standing as a leader in the field of professional photography in Mexico. His experience and knowledge have led him to conduct workshops and lectures, where he shares his approach to the importance of creative lighting and visual storytelling in portrait photography.
Caroga emphasizes that an engaging portrait goes beyond the subject’s appearance; it is also shaped by the narrative that the photographer adds to the scene. In his workshops, he explores the need to understand light, adapt the setting, and strategically use modifiers and accessories. He highlights the importance of controlling color temperature to maintain chromatic consistency, which simplifies selection and post-editing, especially when working with RAW files.
His portfolio includes a wide variety of work in product, editorial, and portrait photography, showing his ability to create high-quality images that effectively communicate the brand’s values and personality. Caroga continues to challenge the photographic conventions, blending traditional elements with a contemporary and provocative vision. His work not only captures striking images, but also tells stories that resonate with the viewer, establishing his reputation as an influential and respected figure in Mexico’s photography scene.
8. Alex Córdova
Alex Córdova is a Mexican fashion photographer from Hermosillo, Sonora, whose career has been defined by constant evolution, a strong narrative approach, and a distinctive aesthetic sensibility. From an early age, he showed a deep interest in the visual arts, which led him to pursue professional training in Valencia, Spain, and later at renowned institutions in New York and Las Vegas. This international education not only expanded his technical vision but also allowed him to develop his own photographic style, blending elegance, emotion, and powerful artistic direction.
Córdova has worked with some of the most globally recognized brands, including Bvlgari, Pandora, Tous, Nike, Netflix, HBO, Sony, Moët & Chandon, Stradivarius, Studio F, Huawei, and Sephora. His talent has been featured on more than 400 national and international magazine covers, an achievement that few Mexican photographers have achieved. He has also collaborated on campaigns with platforms and brands such as SHEIN, Rexona, and EOS, demonstrating his ability to adapt to both the luxury and commercial fashion worlds. In addition, he has appeared as a television personality on television shows such as Mexico’s Next Top Model, Project Runway Latin America, and Cámbiame el Look, strengthening his presence as a media figure in the fashion industry.
One of the most distinctive elements of Alex Córdova’s style is his emotional approach. He’s not satisfied with capturing external appearances; he seeks to represent the essence of each person through light, gaze, and atmosphere. His images achieve an immediate connection with the viewer because they are conceived from emotion. This approach, which is more human than technical, has enabled him to create memorable portraits of both celebrities and emerging models, establishing a visual language charged with sincerity, beauty, and artistic impact. Each photograph strikes a balance between the aesthetic and the storytelling, elevating his work beyond conventional editorial imagery.
Beyond his creative work, Alex is deeply committed to teaching. Through in-person workshops and digital platforms, he has shared his knowledge with thousands of photographers across Latin America, focusing on direction techniques, visual storytelling, natural light, and advanced editing. His dedication to teaching aims not only to train new talent but also to elevate and professionalize the field of photography in Mexico. Thanks to his passion, versatility, and continuous pursuit of evolution, Alex Córdova is today considered one of the most important and influential fashion photographers in the country.
9. Rob Ferrer
Rob Ferrer is a Mexican photographer originally from Córdoba, Veracruz, whose career spanning more than 20 years has established him as a leading figure in portrait, fashion, and commercial photography in Mexico. From the beginning of his journey, he has embraced a clear philosophy: photography is a powerful tool for conveying authentic emotions. His style blends technical precision with a deep sensitivity toward his subjects, creating portraits that go beyond aesthetics to reach an emotional depth. This vision has led him to collaborate with renowned brands and build a solid community within the professional photography field.
Over the years, he has worked with clients such as Nikon México, Truper, Ferromex, Timberland, Grupo México, TMM Logística, Vitro, and Novavision, among others. His versatility has allowed him to explore different genres: from corporate and advertising photography to artistic and personal portraits. Rob understands that every image is an opportunity to tell a unique story, which is why he becomes deeply involved in the creative process, from concept development to final editing. His commitment to quality and visual storytelling is evident in every project he undertakes.
One of the cornerstones of his career is teaching new generations of photographers. Ferrer has taught classes and workshops at academic institutions such as UNAM, the University of Guadalajara, BUAP, and FES Acatlán, as well as in specialized venues like Nikon School México. He has also participated in events such as FFIEL, Expo Foto Regis, Expo Mundo Digital, and Fotofestín, where he has given lectures and shared his knowledge with students, amateurs, and professionals. His educational approach seeks not only to teach technical skills, but also to inspire an emotional connection with the image. He believes that a true photographer is one who manages to communicate and evoke feelings through their work.
In addition to being an active photographer and educator, Rob Ferrer has played a key role in promoting photography in Mexico. He is the founder and moderator of communities such as Nikonistas México, Mobile Photographer México, and the Alianza Internacional de Fotografía, where he promotes collective development and the exchange of ideas.
He has served as a judge in national competitions such as “México en una Imagen” and “Haz Click con México,” supporting the recognition of emerging photographic talent. With a solid career, an impeccable work ethic, and a genuine passion for imagery, Rob Ferrer continues to be an essential figure in contemporary photography in the country.
10. Aarón Walls
Aaron Walls is a Mexican photographer based in Mexico City, with over 15 years of experience capturing the soul of his subjects through his lens. He specializes in emotional portraiture, a style that has become his signature. Throughout his career, he has worked with well-known brands such as Absolut, Huawei, LG, Hyundai, Caterpillar, Mezcal Unión, Trident, and Cerveza Indio, building a strong reputation in the worlds of fashion and advertising. His work stands out for its ability to connect deeply with his models, to create images that convey authenticity, intimacy, and emotional depth.
Beyond his commercial success, Walls has also developed a highly influential educational career. He has led workshops and courses across various platforms, most notably his Domestika course titled “Retrato de tendencia para Instagram”. In this space, Aarón shares his technical and creative knowledge with photographers from around the world, covering everything from directing models to using natural light and editing. His teaching style is accessible, clear, and motivating, which has positioned him as a key figure in the training of new photographic talent in Latin America.
He is also the founder of the collective “The White Royals,” a visual project focused on wedding photography and videography from an editorial and documentary approach. In this project, Aarón blends his sensitivity for portraiture with the real narrative of each couple, achieving images full of emotion and natural aesthetics. His work within this initiative has been widely recognized for redefining traditional wedding photography, offering a more genuine, artistic, and intimate perspective. The project has allowed him to diversify his portfolio while maintaining a consistent and recognizable style.
With over 100,000 followers on Instagram, Aaron Walls has also built a loyal digital community that values both his work and his way of communicating with the public. He has participated in events such as Master Class in Mexico City and has been nominated as Photographer of the Year by The Fashion Group International. His career reflects not only technical skill and creativity, but also a strong commitment to human emotion and the training of new generations. Aarón is today one of the most solid references in contemporary Mexican portraiture.
Take your talent to the next level with courses from these experts
Getting to know the 10 best fashion photographers in Mexico is like opening a window into the talent, vision, and creativity that defines the country’s visual industry. Each of these artists has their own style, a unique narrative, and an evident passion for transforming fashion into art. Whether through the intimacy of portraiture, the power of editorial photography, or the elegance of advertising, their images speak with power and sensitivity. What is most inspiring is that not only have they built admirable careers, but they are also committed to training new generations of photographers.
If you’re ready to learn from the best, Master Class Photographers offers courses taught by many of these experts. From lighting techniques, model direction, editorial photography, and emotional portraiture to editing and visual storytelling, you’ll find classes designed to take your work to the next level. This is just the beginning: on our blog, you’ll discover more articles like this one, designed to inspire, guide, and help you grow in the world of professional photography. Are you ready to keep learning? Explore further and discover what you can really achieve with your camera in hand.
